Privacy Policy

Effective Date: October 21, 2026

1. Introduction

Welcome to Priority First Insurance (“we,” “our,” “us”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, request an insurance quote, or otherwise engage with our services.

By accessing or using our website, you agree to the terms of this Privacy Policy. Using this website, requesting a quote or providing a phone number does not enroll you in an SMS program. SMS requires separate, affirmative consent for service messages.

2. Information We Collect

a. Personal Information

When you request a quote or contact us, we may collect personal details such as:

Full name
Email address
Phone number
The type of coverage you’re interested in
Any other information you voluntarily provide
Messaging preferences and consent information if you choose to receive text messages

b. Automatically Collected Information

We may also collect certain information automatically when you visit our website, such as:

IP address
Browser type
Operating system
Pages you viewed
Time spent on each page
Referring URL
Cookies and other tracking technologies (see Section 6 for more details)

3. How We Use Your Information

Evaluate and process your quote request
Communicate with you regarding quotes, policies, and services
Respond to your inquiries or requests
Improve our website and services
Comply with legal requirements and obligations
Provide service messages if you opt in and administer your messaging choices

4. Sharing Your Information

We do not sell or rent your personal information. We may share your data with:

Insurance carriers and underwriting partners as necessary to obtain quotes and place coverage
Third-party service providers who assist in operating our website and services
Law enforcement or government authorities, if required by law

Text Messaging Privacy

If you opt in to service text messages from Priority First Insurance, we use your mobile number and messaging preferences to send appointment reminders and customer support responses and administer your consent and opt-out choices.

We do not sell, rent or share mobile information with third parties or affiliates for their own marketing or promotional purposes. SMS opt-in data and consent are not transferred to other businesses for their messaging programs.

Messaging platforms and telecommunications providers may process information needed to deliver and support our messages on our behalf, not for their own marketing. Sharing information to process an insurance quote does not transfer your SMS consent. Other sharing provisions in this Privacy Policy do not authorize another business to use your SMS consent.

Reply STOP to opt out or HELP for help. You may also contact members@priorityfirstins.com or (866) 889-1176. See our SMS Terms and Conditions for program details.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us understand how you interact with our site. You can manage or disable cookies through your browser settings, but this may affect your ability to use certain features of our website.

7. Security

We take reasonable precautions to protect your personal information. However, no data transmission over the internet or storage system is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Access, correct, or delete your personal information
Withdraw consent where processing is based on consent
Object to or restrict the processing of your data
Request data portability

To exercise any of these rights, please contact us at members@priorityfirstins.com.

9. Third-Party Links

Our website may contain links to other websites not operated by us. We are not responsible for the privacy practices or content of these third-party sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with an updated “Effective Date.”

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

PRIORITY FIRST INSURANCE AGENCY LLC
Email: members@priorityfirstins.com
Address: 7300 N Federal Hwy, Suite 203, Boca Raton, FL 33487
Phone: (866) 889-1176